Blue Hospitality is powered by I Bio Attitude

Blue Hospitality is a strategic vision to reposition the hotel and restaurant sector on contemporary values. The idea is inspired by the concept of "Blue Economies" developed by Gunter Pauli (2010) and by "Blue Ocean strategy" theorized by Kim and Mauborgne (2015). The two theories aim to find new ideas, new major markets where leading old and new customers, respecting the sustainability of the ecosystem by dissociating from an unproductive competition that continues to carve up a stagnant market.

I Bio Attitude, with decennial experience in the hospitality field, seeing the market instability, and the needs of alternatives to face the COVID-19 epidemic debacle, assists hotel and restaurant facilities with innovative and sustainable strategies. On the other hand, it focuses on local producers and their enormous difficulties in competing with the giants of a globalized market.

However, the purpose of I Bio Attitude is to bring these two entities together, so that this synergy is successful in redesigning new markets and new strategies: A Blue Hospitality Strategy.

Today, the use of fossil fuels and paper is still impactful, energy dispersion is significant and the waste of water is excessive. The origin of many products comes from far away with a significant carbon impact related to transport and neglecting a suffered local economy. Sustainable choices are crucial to be more attentive to customer’s needs and to the emergencies of the planet. Innovation, technology, sustainability, quality, are essential to gain client’s trust, optimize incomes and minimize costs. Foresight, anticipation, research, and insight will be important to implement tailored strategies and build a cultural relationship with clients. A company to lead successfully the market must also focus on strategic intangible assets and not just on financial objectives. Indeed, success is measured today on ethical choices and on social impact.

The globalization has certainly enlarged markets and views in the last 50 years, but it has also poorly distributed economic resources. Today, capital gains are managed by external forces that are unable to guarantee quality, service, and even worse, cultural, and ethical behavior.

I Bio Attitude supports producers to study, finalize and trade their products on local markets. At the same time, it creates synergies with hospitality and tourism organizations, for enhancing collaborations focused on quality, craftsmanship, sustainability, local tailored products, and fear price. In every place there is a craftsman, there is history, passion, culture, and in every place, there is a hotel, there are tourists. We rediscover the best artisans in the area and their organic, sustainable, and fear trade products. Because fear trade is relied to your neighbors.

The aim is to create an extraordinarily bond between the commercial entities of the region, so that an ecosystem is created between the origin of the ingredients, the local and artisan transformation, and the marketing. The final, essential goal, is to keep the capitals on the territory, enabling the community and its actors to benefit from it.